NAU Campus Living: 80s Themed Reapplication Campaign
Services:
Posters, Print Marketing, Stickers, Social Media
Flip it to the B-side and continue to enjoy the perks of living on campus
This campaign was completed while employed full-time at Northern Arizona University for the 2020-2021 academic year. Reapplication is an annual marketing campaign launched to encourage current students to choose to live on campus.
In 2019 I chose to capitalize on the 80's throwback trend that was in full swing. I selected iconic 1980s items that helped define the decade and created illustrations of the Atari joystick, Rubik's cube, denim jacket, and the original Walkman with orange headphones. Punny catchphrases using 80's terminology and slang were designed to drive home the 80's vibe and invoke the nostalgia that Stranger Things had brought back to the late 2010s.
