Kahtoola: Spring/Summer 2025 Workbook
Services:
Editorial Design
Page Layout
Color Correction & Image Manipulation
Consultation on Sustainable Printing Considerations
Responsibly getting people outside with long-lasting products.
Kahtoola is a company driven by a love for the outdoors and a mission to make nature more accessible through exceptional products. From casual hikers to ultra-marathon runners, and even those backpacking across glaciers, Kahtoola’s customers are adventure-seekers who embrace the outdoors and push their boundaries.
Spring was approaching and their designer was on maternity leave. There was a short window to get to print in time for distribution. Workbooks are essential for Sales team reps to reach vendors to stock their shops for the upcoming season. Humanarium’s task was to create an updated workbook for the sales team to use when contacting vendors, showcasing the new colorways and expanded size ranges. The workbook needed to capture the essence of Kahtoola’s brand and adventurous spirit while maintaining a consistent and cohesive design.
An updated company culture spread.
Refreshed values spreads so they were more legible and allowed for story telling space.
Created easy to identify the additions to the product's expanded sizes.
I established a simplified grid system to make similar spreads easily repeatable. Updated product colors on product shots.
Creating a better shopping guide through the product comparison chart was a fun challenge. We worked together to make this a more visual experience than previously, making it easier to identify the differences in the products.
Updated grid and layout for category spreads.
