NAU Campus Living’s Donate Don’t Ditch
Services:
Rebrand, Marketing, Education, Sustainability
Encouraging students to donate and not throw away their belongings when moving off campus for the summer.
This rebrand was completed while employed full-time at NAU. In 2017 the Leave Green Campaign at NAU (which began in 2006) received a much needed rebrand. I worked with the on-staff sustainability officer to define the needs and goals of the rebrand and worked with my student staff to develop the new look and associated assets.
In addition to renaming the campaign to Donate Don’t Ditch, to move away from the overused “green” language we designed a bright and edgy campaign that highlighted statistics through easy-to read graphics. While also providing instructions as to what items belonged in each drop off container.
The campaign included with reusable vinyl signage to be used at the collection boxes, instructions for installation, printed, digital & animated marketing materials for in-hall TVs and social media, and coordinated coverage in the campus newspaper.
The Goal of Donate Don’t Ditch
This campaign aims to reduce waste going to the local landfill by partnering with local non-profits to collect and redistribute perfectly reusable goods and non-perishable foods typically associated with move-out.
This effort is a significant team endeavor, requiring a substantial time investment from the department. A dedicated team of volunteers and staff members play a crucial role in bringing this project to life.
From coordinating with local non-profits to ensure they have the necessary credentials for accessing materials and scheduling pick-ups, to volunteers stationed at dumpsters on high-flow days to redirect items to donation bins and discourage dumpster diving, everyone is essential. Additionally, we have volunteers sorting through bins to remove prohibited items.
The marketing efforts by my creative team and me, alongside the community coordinators who spread the word and encourage residents to donate instead of discarding items, are also vital to the campaign's success.
Signs without instructions can be confusing to install. I created this very simple but very effective installation guide to help our team install these!
